The Project
Little Sparks of Joy had grown from a small candle business into a brand with a clear personality: hand-poured candles that smell like favourite childhood lollies, made for nostalgic adults who refuse to “go beige”. The owner was relaunching as Sugar High Candle Co. and needed the website to match. The brief was to carry across the existing online shop and customers while giving the site a bold, playful new look that reflects the brand’s sense of humour.
The Solution
We rebranded the WordPress and WooCommerce site from top to bottom with the new name, logo and a bright, fun design. The shop is organised into clear categories, including candles, wax melts, candle bowls, and reed and car diffusers with refills, so customers can easily find their favourite scents. A “Hot Sellers” section, a build-your-own scent sample pack and a seconds stock range encourage first-time buyers, while customer reviews feature prominently on the homepage. An email sign-up offering 10% off the first order helps grow the mailing list, and free shipping over $200 encourages larger orders. The homepage also showcases the business’s two gold medals from the Kalamunda Chamber of Commerce Outstanding Enterprise Awards, for Outstanding Local Product and Excellence in Retail.