neilhopley

The Project

The client is a business trainer, coach and mentor who wanted to make his courses available online. The site had to attract potential clients, capture their contact details and allow for automated sales funnels and multiple email campaigns – some of which contain several emails a week for up to twelve months. The client also wanted to be able to sell his book as a physical product and as an e-book and audio book. The course material is delivered via video, audio downloads as well as by downloadable workbooks. The client also wanted to market seminars and workshops. The site is a subscription site and clients have to login in order to access their course material

The Solution

The site had to be designed to encourage potential clients to sign up for free access material. They would then receive marketing emails encouraging their purchase of training material. There is strong on-brand messaging and a huge amount of subscription content. The site is a subscription site and clients have to login in order to access their course material
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