The client is a confidence coach and neurofeedback practitioner. She wanted a site which allowed her to fully explain her services. She wanted email sales funnels established to allow her to fire off automatic campaigns based on certain customer interactions. She also wanted clients to be able to book and pay for sessions and workshops online, subscribe to online courses and buy downloadable products.
The site has a number of calls to action – and where a customer completes a form, say for a free download, their details are automatically added to a data base for and a series of pre-loaded marketing emails can be sent to them. The site also encourages customers to subscribe to a regular newsletter which summarises the latest blog post. Clients can also see what hours are available for bookings and can book and pay for sessions online.