• Approach
• Advantage

Strategise

fortunegreen will help you determine your online strategy. This is the "what? who? why? and how? of your website, and we will guide you through the process of developing your strategy and putting it into practice.

What are your online objectives? These may be to sell more products or services online, or build community with your customers or build your customer base. You might want to use your website to maintain contact with your customers.

Once you have identified who your target online customers are, how are you going to drive them to your website and what do you want them to do whilst they're there

How will you capture leads through your website? Maybe visitors can sign-up for a newsletter or subscribe to blog, or, better still, buy something!

How will you use your website to encourage and develop customer loyalty? Apart from blogs and forums, you can survey your customers, involve them in your product and service development, offer them discounts or specials.

How can you automate customer service? Many customer queries can be dealt with online with the prudent use of FAQ's and data sheets. Customers who are used to transacting online will appreciate a site which is rich in quality help and information.

These are some of the issues that we will consider in building up your website's strategic plan. As we show you some of the capabilites in the fortunegreen methodology you will start to think of all sorts of creative online strategies for your business - the only limit to your website is your imagination!

There is no cost to you at this stage, and once we have discussed and developed your strategy and you have a better idea of the capabilities of the fortunegreen methodology we will provide you with an obligation free fixed price quote for your web site.

Plan

When you come to plan your site we will help you to settle on your content. This is generally an area which is glossed over by many web developers but it is hugely important. After they've got over the mind boggling graphics and flash movie on your front page, what do your customers REALLY want to see? The amount and quality of your content should be well planned and full of clear useful information.

We will have a look at what graphics you already have, what logos you are going to use, what photos you have, and where are the words going to come from? You might have existing brochures but chances are you'll need to put some words down. So you may need to develop more graphics or text content for your site, and if so, who is going to be tasked to do this?

We'll aslo help you decide upon the look and feel of your site based on your products or services and your target markets.

We'll help you plan your site map, determine the navigation you want and the number of pages you need.

Build

Once you have decided on your online strategy and planned your site and content, the site can be implemented.

With a little training and experience you will be able to build much of the content yourself but some elements of the build may be best left to fortunegreen

We will develop a workable plan to allocate tasks appropriately between us to ensure that your get results in the best possible timeframe and at the right price.

Be sure to see the fortunegreen Advantage.

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