<?xml version="1.0" encoding="utf-8"?><rss version="2.0" xmlns:atom="http://www.w3.org/2005/Atom"><channel><atom:link href="http://www.fortunegreen.com.au/RSSRetrieve.aspx?ID=3502&amp;Type=RSS20" rel="self" type="application/rss+xml" /><title>fortunegreen Blog</title><description>fortunegreen Blog</description><link>http://www.fortunegreen.com.au/</link><lastBuildDate>Wed, 23 May 2012 06:36:02 GMT</lastBuildDate><docs>http://backend.userland.com/rss</docs><generator>RSS.NET: http://www.rssdotnet.com/</generator><item><title>Putting your business online</title><description>Sure, you're online, but do you have a business?&lt;br /&gt;
&lt;br /&gt;
Many people think that going online is going to be a breeze - no hard
assets, few overheads, easy management, everything automated - just sit
on the beach and dream about how you're going to spend the dough...&lt;br /&gt;
&lt;br /&gt;
Just back up a little.&lt;br /&gt;
&lt;br /&gt;
All the thinking, planning, preparation, design, research and
enterprise that goes into a bricks and mortar business is just as
important online.&lt;br /&gt;
&lt;br /&gt;
If your strategy is faulty you'll fail; if your product has no market
you'll be singing into the wind; if your customer service is poor
you'll rarely get a second chance; if your processes are not slick
you'll never build community, customer loyalty or market share.&lt;br /&gt;
&lt;br /&gt;
But this is true of all businesses on or off line.&lt;br /&gt;
&lt;br /&gt;
So develop and write down your business plan, do your market research,
develop your marketing plan, research your product your market, your
keywords and your advertising. Do your numbers too - how much do you
need to earn to make it all work? &lt;br /&gt;
&lt;br /&gt;
Get motivated, plan, put it action and your results will speak for themselves. You'll soon be wondering which beach to sit on!

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