• Approach
• Advantage

Contact Your Customers

With your business online and your customers captured in your Customer Relationship Management database you can interact with your customers in a targetted way. You can see when they log-in to your website, which content they are interested in and how long they stay on each page. You can talk to them through your blogs and interact with them in forums. You can capture anniversary dates for birthdays or vehicle service or when they are due to visit your salon, and send them a greeting, a special offer or a discount voucher. All this can be automated and personalised.

Regular newsletters are a great way to keep in regular contact with your customers and keep them up to date with you and your business. The fortunegreen system allows you to run multiple email campaigns for different customer categories. You can even see who is reading your newsletters - and who clicks on "delete"!

There are many features in our toolbox to enhance contact with customers. One you may find particularly useful is the SMS function. When a customer sends in a query or request, the system can be set up not only to send you an email, but it will also send the customer details and their query to your mobile phone.

Sell

The fortunegreen integrated e-commerce solution allows you to set up your own online store.

You can add multiple catalogues with images of your products, keep inventory, allow discounts, offer gift vouchers, cross-sell complimentary products or warranties and set up affiliate programs.

You can also facilitate drop shipping, choose your own payment gateway (including PayPal) and select your preferred integrated shipping options (including Australia Post)

You may be organising an event such as a seminar, training session, concert or product launch. So with your fortunegreen website you can set up the event and take bookings (paid or unpaid) online.

More and more customers are prepared to buy online. Indeed some will only buy online. If you have an existing bricks & mortar business it is likely that you will have some customers who want to deal with you and your staff. That's great! Your online store will attract a whole new category of buyers and while your online business is working hard taking orders, dealing with customer enquiries and despatching goods, you have more time to spend with those customers who still like to transact offline - everyone wins. As we say, if your online business can save you around half a day a week every working week of the year, that's almost five weeks extra a year that you can spend working to grow your business or taking a holiday!

Manage

Your new fortunegreen website comes standard with its own Content Management System. This means that you are in control of every page of your website. You can change the wording, the pictures and prices of your products, add new products and so forth.

However, there are some content management complexities such as altering your style sheets or changing your payment gateway which may be best left to an expert. Although we can show you how to do all these things - and there are plenty of resources on our website which show you how these things are done - we will always be here to make those changes on your behalf.

It's not just a question of managing your website content. You also want to be able to easily manage all aspects of your business. And what any good manager will tell you, to do this you must have accurate up to date information at your fingertips. Your fortunegreen website comes with a huge back office of tools to keep you in control of your online business.

When you access the administror's page you are presented with a dashboard of relevant data relating to the traffic and activity on your website. For example, you can see new visitors, returning visitors and what search engine terms are being used. There are numerous reports that can be run and exported to Excel for further analysis. You will also have the ability to create your own custom reports.

The Customer Relationship Management system enables you automate aspects of your customer service and apply workflows to customer enquiries, bookings and sales. Workflows can automatically notify you or your designated staff, set reminders, escalate and send 3rd party notifications by email or SMS.

These are just some of the features available to you to manage you online business, maitain contact with your customers and drive your online sales.

View a complete list of the possible features